Acknowledgement for training

Praise to God for I undergo my industrial training that begins on early. Technologies India pet Ltd (l), I finally successfully completed my Industrial training. I also would like to extend my thankfulness to the most precious persons In my life, my father and mother for all their moral support. Its a great pleasure to present this report of Industrial training in partial fulfillment of B. Tech Mechanical Engineering from Pundit Adenoidal Petroleum university. I am entrusted to undergo my industrial training at SF for 6 weeks before I can omelet my subject course in order to graduate.During the 6 weeks of working here I am exposed to many new things which are very valuable for me to learn and carry out with devotion when I face the real world of working in the future. Undergoing for industrial training has become one of the curricular that college student compulsory to attend especially for those who studied at PDP. The motive of this action Is to expose students and let them experie nce the environment of the real world of working before graduating. For that I am heartily thankful to DRP. H. B. Regained who Is Director of School of Technology at Pendant Adenoidal Petroleum university.I realize that learning theoretical is never the same when it comes to practice. There are a lot more to master than Just learning from book. Acknowledgement for training By avatar's persons in my life, my father and mother for all their moral support. Its a great Mechanical Engineering from Pundit Adenoidal Petroleum University. To attend especially for those who studied at PDP. The motive of this action is to is Director of School of Technology at Pundit Adenoidal Petroleum University. Completion of this training was not possible. I feel very happy to say my deeply.

Professional Writing and Composition: Meeting Announcement Essay

An announcement letter can be forwarded to inform a person of the itinerary of the meeting (LetterExpert.co.uk, 2007). It can be transmitted to reveal happenings such as banquets, weddings etc. It can also be written to convey to the community about the results of a competition, a changes in the institutional regulations, to call a meeting, or to inform the company departments regarding industrial action. Below is a sample of letter announcing or informing a meeting: Preparations were completed for a meeting to be held on 28 November 2007, at 8 o’clock in the morning, in Multimedia conference room, Legacy building located at 88 Magalia St. NY. The said gathering has the following objectives: To discuss the essential requirement of the project To know the description and characteristics of the new project design To identify the forms and span of researches to be undertaken relative to new design prototype development of GE Refrigeration System. To be ready before the formal launching of the project, this meeting is considerably required. Representatives from public and private organizations and media entities are requested to be present at the actual launching.   Within two weeks after the assembly, you are required to provide your commentaries and analysis of the objectives of the project, structure of the organization, the timetable for the whole duration of the project, the scope and limitation of the research and whether or not a group of consultants is needed during the whole project, and also any further commentaries that you may wish to express. You may also provide any information on the advantages and disadvantages of the project’s location.   We are warmly sending you invitation to attend and be part of the said gathering. We trust that the early participation of all the groups interested in this project will increase the efficiency and quality of cooperative planning.   Individuals who would require backup instruments to properly communicate to be able to partake in the talk are encouraged to inform their needs and inclination to the Executive Director for this proposed project at 710928719 or TDD phone number 4618691. References Boundary Between Professional Engineering Society and State Licensing Board. August 29, 2006. National Academy of Engineering Retrieved   November 26, 2007 from LetterExpert.co.uk (2007) Letter of Announcement. Retrieved November 26, 2007 from http://www.letterexpert.co.uk/LetterOfAnnouncement.html Project Sample Letters. (2007). Project Development Procedure Manual. 6. 368-370

Terrorism and Globalization Assignment Example | Topics and Well Written Essays - 250 words

Terrorism and Globalization - Assignment Example While such benefits either maintain or heighten the status of globalization, globalized progress occurs at the cost of the distribution of gains. Where considerable gains are obtained by rich nations or individuals, greater inequalities result, further causing potential conflicts within local settings and abroad. Another probable cost is perceived in the control of national economies which could shift from sovereign governments to other entities, typically leading to extreme nationalism or the rise to fundamentalist political movements (Intriligator). These ends eventually trigger the emergence of terrorism by an organization or movement that feels the necessity to contradict the direction of globalized trends especially on the thought that globalization promotes inequality and uneven allocation of the country’s goods, impoverishing minorities. This becomes, hence, one of the great causes behind the creation of terrorist groups such as the al-Qaeda and the Ku Klux Klan (KKK) of the Reconstruction era in the U.S. which have both carried out severe violent reactions after the principal objective of advancing extreme ideologies as global jihadism and white supremacy with anti-immigration, respectively. Through suicide bombings of the al-Qaeda and KKK’s hostile killings with cross burnings, state authorities and the general public are reminded of being careful with the steps taken toward political and economic aims across the

Significance of guitar as a music instrument Essay

Significance of guitar as a music instrument - Essay Example For example, guitarists frequently pull or push strings by their fingertips of their left hand to create notes or to make the note slip downward or upward. By adjusting tuning pegs, guitarists can change the tension of the string in order to produce varied sounds. Guitar provides a rhythmic pulse when combined with singers and other instruments. It is argued that singers are able to maintain the rhythm of a song when accompanied with guitar (National Guitar Workshop, 2003). It helps singers stay on the course and prevent them from going off key as they move from one verse to another. This is arguably true because guitar can produce standard key notes as long as the guitarist is able to maintain the rhythm. In fact, most singers use guitar to trace a forgotten or lost key note in their songs. However, in most cases, guitar is used to support lead instruments and singers’ notes. Some bands use two lead guitars to create interweaving melodies (Miller, 2009). Nevertheless, other bands use one lead guitar to perform instrumental melodies as the second lead guitar provides improvised flourishes. Guitar also provides harmony, especially when a group of notes are played together or in a group. It easily harmonizes other musical instruments in a band (Forman, 1999). In a band with both lead guitar and rhythm guitar, the lead guitarist can produce amazing rhythms when accompanied by rhythm guitar. When solos want to take a break from singing or when translating from one verse to another, guitar helps maintain the rhythm and makes the song more dynamic. It is also argued that guitar also plays the role of a piano if the piano is absent (Miller, 2009). However, it is generally accepted that guitar acts as an instrument that fill out cords and notes that other musical instruments cannot play. In fact, the chords of louder instruments like brasses are covered by guitar. It also

How can interactive media encourage students from secondary schools to Dissertation - 1

How can interactive media encourage students from secondary schools to eat healthy and thus contribute to reducing the growing o - Dissertation Example The present time reflects examples of advertising that make use of the persuasive technology with advertisers using words like ‘free’ and ‘hurry’ offering them with bargains on different products and services, and attracting greater number of consumers. This is reflected in the world of internet advertising as well. With the use of different software and applications, behavior and attitude of people are being altered. Such apps include financial apps or healthcare apps as well, thereby strongly communicating their messages to the people, and proving that web sites have become the most influential persuasive technology of the present times (Tittel, 2013). Beyond the web there are other persuasive technologies that have developed and become highly effective in the present day world. This includes the use of the mobile phones that has been obtained to have significant positive effects on persuading people towards better healthcare. Over the past few years, mobi le devices have been largely used for persuasion along with bringing together government agencies, academics, as well as health care organizations belonging to the private sector, for persuading people towards better healthcare. SMS services are used for promotion of healthcare trying to persuade people to change their attitudes and behavior towards how they maintain their health. This is also possible through the use of other media like the television, radio, and other forms of communications that people in general follow in the present times (Mobile Health, 2010). Considering contemporary examples of persuasive technologies beyond the web, such as mobile devices and hence SMS services have been mentioned earlier, and other communications media like television and radio (Mobile Health, 2010), the expansion and use of the persuasive technologies have been found in marketing of businesses, in environment, in education, and in health care. Use of body-wearable sensors, technologies th at are aware of contexts and real time information exchange are what makes up the persuasive technologies of the recent times involving devices like the mobile phones and other communicative devices (Chatterjee, 2009). 2. Advantages of Persuasive Technology Over Traditional Media and People: The emergence of persuasive technologies through the use of computers, web, and other devices has offered certain advantages over the traditional media and people. These include that it is more persistent than the human beings. It offers significant ambiguity. It has the capability to manage huge amounts of information. It can make use of several modalities to influence people. It can scale with ease. Also, persuasive technologies can be taken to places where it is not possible for human beings to reach. For example, Amazon.com offers books to its customers and along with that it suggests its customers for books through different links thus allowing customers to know about books that they otherw ise never knew (Drew, 2011). The development of information and communications technology has led to greater advantages of persuasion than the traditional media and people, with such revised development being more and more demanded. The present day persuasive

Supply Chain management Essay Example | Topics and Well Written Essays - 1500 words

Supply Chain management - Essay Example The company has since been operating as an automotive giant in the industry. On the other hand, General Motors continued expanding its business by acquiring other companies like Chevrolet and new companies, such as Lincoln Continental, Volkswagen, etc., began entering the market and thus began the competition between the automakers (Aherne, 2007). By this time, General Motors began introducing a variety of vehicles, giving it an edge over over Ford. The present automotive market is much more complex than it used to be a century back as the customers have become more educated, increasing the buyer power. The rivalry in the global automotive market is intense, the threat of substitution is high, there are many barriers faced by new companies trying to enter the market, and it’s mostly in favor of the buyers due to the available options, lower cost of switching brands, and the standardization of the commodity associated with the product (Bradley, et al., 2005). In order to get a competitive advantage in the industry, the companies have no choice but to bring down the manufacturing cost, especially since players from Asia have entered the global market (BERA, 2004). This is where the supply chain management comes in. Supply chain management is defined as â€Å"management of material and information flow in a supply chain to provide the highest degree of customer satisfaction at the lowest possible cost† (Business Dictionary, 2013). The companies in the automotive industry are much dependent on external suppliers for their materials before the vehicle can be assembled together (Helper, 1990). One supplier may be supplying to multiple companies at the same time and may have multiple suppliers themselves. It is estimated that that there are a minimum of six stages in the supply chain from supplying the raw material to assembling the final product (Olhager, 2002). It is thus crucial to ensure a smooth flow in the supply chain to ensure efficient manufactu ring. Some of the popular theories in the supply chain management include the following: Just in time (JIT) theory refers to the efforts and strategies applied by the management in order to increase revenue by reducing the cost of manufacturing within the company (Bongiorni, 2004). The theory suggests that improvement in the manufacturing process is continuous. By being in a continuous process of improvement, a company can increase its return on investment as the manufacturing process keeps getting more and more efficient (Alternburg, et al., 2003). The theory advocates that all unwanted inventory present in the company is a hidden cost and not an asset (Bongiorni, 2004). It is thus suggested that the company must get rid of the unwanted inventory and continuously improve its process of manufacturing by adopting methods that require lesser amount of inventory (Slack, et al., 2012). Material Requirement Planning (MRP) is another theory that can be applied to the supply chain and it i mplies that the best way to improve efficiency of the manufacturing process is through planning and control of the inventory system (Wuttipornpun & Yenradee, 2006). The theory focuses on the availability of the materials required to manufacture a product and the availability of the product to the customers. However, the materials and products must not be present in an excessive amount and must be controlled according to the demand. Finally, there must be a

Overt Police Patrol Essay Example | Topics and Well Written Essays - 2000 words

Overt Police Patrol - Essay Example The most important task that a policeman does is Patrolling his specific sector. The purpose of patrolling is to observe, inspect and provide security to those people who are living under that jurisdiction. The patrol officer is responsible for his district and is held accountable for the actions taking place in his district. Patrolling is the most visible aspect of policing. It can be both overt and covert in nature. The overt patrolling involves visible cops in uniforms with all the basic items a "cop" carries. They have marked vehicles and are easily differentiable from the civilians because of their get-ups. The covert police patrol force use unmarked vehicles and inconspicuous garments which help them monitor and observe the people in a secretive manner. Patrol officers are the bridge which join the police agency with the common people as these officers are on the front ranks and know the people as they interact with them on their rounds. The officers are however the lowest paid and often receive less respect than their posts and important function deserve. Today, the four basic functions of patrolling are: Crime prevention (proactive deterrence), order maintenance (security), social services (community welfare) and of course law enforcement (reactive deterrence). 2 The effectiveness of patrolling has long been under dispute. Whether patrol officers have been able to reduce crimes in their locality and been able to apprehend criminals before the crime actually took place is a study which many police stations and law enforcement agencies wish to determine. The overall cost of patrolling is high as the fuel consumption and mental spare-time of the policemen are both wasted. A patrolling officer must fight boredom and must be fully aware of what is happening around him or else his purpose is useless. But this problem plagues many police officers and they have difficulty in applying their full 100% concentration on their duty. The effectiveness of overt patrolling can be observed comparing various studies conducted by the various legal departments over the world. The assignment will highlight various studies which took place to observe the effectiveness of overt patrolling and covert patrolling. A study was conducted in the state of Victoria. In the rural regions the occurrence of crashes of vehicles going over 100 km/hr was observed and a study was conducted by K. Diamantopoulou & M. Cameron 3 to observe the effect of overt and covert traffic patrolling and whether any specific style of patrolling would help in reducing the number of accidents in the region. Their study showed results that the best solution to the problem was to use covert style of patrolli

Website Design for Interactive Environment Coursework - 1

Website Design for Interactive Environment - Coursework Example In its purest form, the 100% mobile device is an extension of the user not the other way round, extension of the device. Globally, mobile devices outnumber desktop computers 20-1. Given that, not every mobile device- especially phones- has the functionality to access the internet, however the turnover frequency for mobile devices is higher than that of the desktop devices. Mobile devices have brought a revolutionary omnipresence and it is vital to understand the meaning of the term â€Å"mobile web†. There are cases that call for the inclusion of protocols and standards such as SMTP, SMS, and IM in the definition of this term but this report adapts Colborne’s definition as the subset of HTTP content that has been optimized for and is accessible with a mobile device. Mobile web content is therefore less detailed, making it lighter than desktop web, due to the technical limitations posed by the technology. When using a desktop workstation to access the web, we connect using Ethernet over a leased line that has a rich infrastructure. If we opted to use Wi-Fi in place of the Ethernet, even on the same workstation at home, it comes with new complications into the equation. A close examination of the underlying technology that supports mobile web reveals the technical hurdles that a mobile device overcomes while connecting to the exact same data reservoir as the workstation or notebook PC. The mobile device connects over a less robust network whether it’s the faster and newer EDGE or G3 connection or slower and older GPRS. Once the connection has been made, it must be held through a call transfer from multiple cell-towers as the user traverses the coverage connection matrix of a given carrier. This makes the mobile devices extremely limited in terms of available bandwidth. Screen size is the most obvious difference a computer and mobile device. For years, the minimum screen resolution designed has been increasing. Similarly,

Critical Response to Martin and Milway’s Editorial Essay Example for Free

Critical Response to Martin and Milway’s Editorial Essay In â€Å"A Productive Labour: The Only Limit to Productivity Growth is Human Ingenuity,† authors Martin and Milway present an argument for increasing productivity as a means of raising Canada’s economic health and living standards. Although Martin and Milway’s editorial on productivity present a piece that is rational and easily understood, its effort to convince that readers of its main argument is encumbered by weaknesses in the authors’ approach and reasoning that lead to more questions being raised than answered in the course of one’s reading. The editorial underlines the importance of improving Canada’s productivity in light of rising prices of manufactured goods and services that accompanied the strengthening of the Canadian dollar in 2001. The main argument put forth is that enhancing productivity is critical in ensuring improvements on the country’s living standards. The authors proceed to support their arguments by presenting two ways by which living standards can be raised, the first by increasing the number of working hours or using up more natural and physical resources for sustained wealth creation, and the second by improving productivity or raising the value created per working hour. After illustrating that the first way is not a viable alternative, the authors then concentrate on convincing the reader why the second way is better by defining the concept of productivity based on efficiency and innovation. The strength of Martin and Milway’s editorial lies in its ability to appeal to the rational side of its readers and their ability to tackle an otherwise complicated subject in simple terms. The authors attempt to defend their arguments by stating facts and carefully defining their subject, that is, productivity. As a result, the readers are compelled to view their argument in consideration of the definition that they present. Unfortunately, several weaknesses in Martin and Milway’s editorial in terms of their approach and in their reasoning reduce the effectivity of their argument. The biggest errors that exist in the editorial are faulty reasoning and the inability of the authors to substantiate their claim. As a consequence, the authors fail to persuade readers that â€Å"productivity is the surest way to raise our living standards. † (par. 4) The editorial was clearly written to convince readers that Canada needs to raise its productivity if it is to continue its economic growth and if it is to raise living standards. On the other hand, the authors fail to present evidence to substantiate this claim aside from the argument that it is the most cost-effective alternative in terms of labour, time, and natural resources. The authors automatically assumed that the readers of the editorial would readily accept that an increase in economic growth follows from an increase in productivity. Likewise, this argument raises several implications: first, that economic growth is not possible without an increased productivity; second, that productivity growth always leads to a raise in the living standards. It is here that the informed audience becomes wary as the authors’ bias shows through in their failure to consider countries with high productivity growth but low living standards. This shows a lack of forethought of the authors in answering the questions that would be inevitably raised by their argument. The main weakness of the editorial is that the authors commit fallacies in reasoning. For one, they are â€Å"begging the question† wherein the reader must already accept the conclusion in order to accept the evidence forwarded (Boyne, et. al. , 69). For instance, the authors enumerate the ways by which productivity can be improved to support their main contention. They state that â€Å"productivity increases in one of two ways: greater efficiency in how we employ labour and capital, or greater value creation per unit of these inputs. †(par. 8) This flow of the discussion reflects an assumption on the part of the authors that their main argument has already been accepted by the readers since discussing the ways by which productivity can be improved does not necessarily support the argument that productivity will improve the country’s economy. This circular reasoning makes the reader feel like the authors are trying to sound logical but cannot support their argument beyond the definition of the subject. Another obvious error in reasoning in the Martin and Milway’s editorial is superstition (Boyne, et. al. , 70) or hasty generalization. The authors attempt to prove the argument that â€Å"Productivity growth also benefits workers and consumers† (par. 14) by stating that â€Å"countries and regions with higher productivity pay higher wages† (par. 14) which assumes that higher wages automatically result from higher productivity. If one is to follow this argument, then it would imply that countries and regions that pay lower wages are not productive or low in productivity. In sum, a critical analysis of the piece reveals that the weaknesses outweigh the positive aspects in Martin and Milway’s editorial. Shortcomings in substantiating the editorial’s central argument with credible evidence as well as the inability to defend their argument in a logical manner renders the entire editorial ineffective in convincing the reader of the importance of improving productivity to improve their lives.

Introduction Of Company Petronas Commerce Essay

Introduction Of Company Petronas Commerce Essay PETRONAS is the acronym for Petroliam National Berhad. PETRONAS not only focused on oil and gas, and provide education. PETRONAS is an incorporated public organization and has it separate legal entity. PETRONAS was incorporated on the 17th of August 1974 and was owned and controlled by the government of Malaysia. PETRONAS has a set of vision, mission and values. PETRONAS is a well known worldwide company that has ventured into 32 countries including Argentina, Russia and Egypt. PETRONAS practices a culture that stresses mainly on being environmental friendly and people orientated. It currently employs over 30, 000 employees of 38 nationalities. PETRONAS with the fully integrated oil and gas multinational, it has involved the entire petroleum activities. From managing the sharing contractors of the foreign production, we have been change into developing our own capabilities in the upstream sector allow us to take the lead in the exploration and production of the nations oil and gas resources. Besides that, we also ventured into downstream activities. We seek to maximize value creation and strengthen of our operations all the way down the value chain. The range of our downstream activities includes oil refining, gas processing and liquefaction, gas transmission pipeline operations, petrochemical manufacturing and marketing, property investment, shipping, marketing of liquefied natural gas, marketing and distribution of petroleum products, and trading. Furthermore, PETRONAS has operated service station in Malaysia, South Africa, Sudan, Thailand and Indonesia. It has distribution of automotive and industrial lubricants globally, including the PETRONAS Syntium and Sprinta premium grade engine oil. Internal Environment There is a high level of interdependence between an organisation and its internal environment. The internal environment comprises elements that have a direct influence on the day to day operations of the organisation. They have an impact on the achievement of the organizations goals. The Micro forces of the environment are: Vision and Mission PETRONAS is a big organization and a corporation which is widely known to the world as its a company that exports Malaysian oil. Being a big organization, PETRONAS has of course its very own vision and mission to achieve its common goal and to serve its customers the best service they can provide. As we all know vision is a long-term plan that almost every company or organization has. PETRONASs vision statement is to be a leading oil and gas multinational of choice. As an organization they are hoping to become a worldwide known organization and to become the first choice among all other oil companies present so far. Their mission statement, on the other hand, is as follows: We are a business entity. Petroleum is our core business. Our primary responsibility is to develop and add value to this national resource. Our objective is to contribute to the well-being of the people and the nation. (intext citation) Their mission and vision we believe has made them grow tremendously since they were incorporated in the month of August on the 17th in the year 1974. PETRONAS has become a fully-integrated oil and gas corporation and is ranked among FORTUNE Global 500s largest corporation in the world. They have now ventured globally into more than 32 countries worldwide in its aspiration to be a leading oil and gas multinational of choice. Organizational structure Organizational structure is the internal, formal framework of a business that shows the way in which management is linked together and how authority is transmitted. (Stimpson, 2006) structure.jpg Figure 1: The Corporation Organisational Structure of PETRONAS (Picture taken from http://www.chathamhouse.org.uk/files/6389_ggmalaysia.pdf) PETRONAS adopts the functional organization structure. It enables specialization, allowing employees to focus on their respective areas. There is cross functional bonds between the respective divisions and departments. It is the bond and process of specialization that has led to the success of the organisation. Team work is encouraged, all the departments work together to achieve the companys goals and targets. This has proved to rewarding for the organization as a whole and the employees, customers, suppliers and the community as a whole. The line of authority is clearly drawn, orders are sent from the top most level, the president and the CEO. PETRONAS has also hired consultants to improve business and organization results. Functional Strategies    Human Resource  division Its main objective is to meet the organizational needs of the company it represents the needs of the people hired by that company. The most important function of the human resource department is recruitment, selection and training of employees among others. PETRONAS selects the best and brightest of employees through talent searches amongst local and overseas graduate. PETRONAS trains and molds its own employees through technical training and innovative program provided in University Technology PETRONAS. Finance division The Finance Function provides the company with its accounting and financial reporting backbone of the company. Its role is to identify financial sources willing to finance the operations of the company and to locate profitable areas where the business can invest their money to get higher returns. PETRONAS is involved in the sports world through its investment with Mercedes F1team. PETRONAS has also contributed towards the development of Turkmenistan economy, by investing US dollar $ 1.8 billion in the oil and gas industries. Corporate Planning and development division This division plans long term and short term business strategies which lead to the development of the organisation. Technical Services division This division is set up to drive and manage the technological activities of PETRONAS. Education division This division undertakes the responsibility of all the educational activities PETRONAS is associated with. It involves the scholarships provided by University technology PETRONAS and the education programs provided to the underserved community. Shareholders Shareholders of a firm can directly influence its policies and activities. PETRONAS shareholder is the government. It generates income and value for its shareholder. PETRONAS gave the government RM 52.3 billion from its RM86.8 billion pre-tax profit, in the form royalty, dividends, corporate tax, income tax and export duty. PETRONAS provides shareholders with the opportunity to gain first hand exposure on the Companys operations by organizing several visits to its Gas Processing Plants. Such two-way communication increases corporate transparency and helps shareholders take a longer term view of their investment based on a better understanding of the companys corporate strategy and operation PETRONAS recognizes the importance of timely and equal dissemination of information to shareholders. Therefore they arrange the Annual General Meeting (AGM) which is a crucial mechanism in shareholders communication. Employees PETRONAS must be committed to enhancing the capability of its employees, as a corporation is only as good as the people who work for it. This phrase is from PETRONAS mission statement. Employees are the most important asset of an organisation, since it is the dedication, motivation and skills of an employee that make a business successful. PETRONAS highly values its employees and understands the importance of their motivation. Therefore PETRONAS arranges various programmes to encourage and support its employees by involving them in voluntary work. Programmes such as Sentuhan Kasih and Jalinan Insan allow our employees to contribute directly to homes for disadvantaged children and orphans in the areas of their operations. These programmes provide the employees with job satisfaction, which in return highly motivates them to perform better. Community Lord Holme and Richard Watts used the following definition. Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large The culture now is to be generous by giving back to the community. Therefore organisations have certain responsibility towards the community they work in. PETRONAS is a responsible citizen of the community, thus is has successfully imitated and supported various social, environmental and community projects. PETRONAS and Education PETRONAS is committed is developing the people and they operate in by providing education particularly in the field on science and technology. They are determined to create a skilled human resource base for Malaysia through various schemes. Scholarships University technology PETRONAS (UTP) Provides hands on technical training and innovative programs to help employees build skills and competencies. PETROSAINS provides a rich and stimulating environment for the public to learn about science and technology PETRONAS benefits from this program since they are molding their own workforce, by educating them in standards which are important to PETRONAS. PETRONAS and Environment PETRONAS recognizes the importance of conserving biological diversity in order to ensure people, animals and plants. Therefore they developed the KUALA LUMPUR CITY CENTRE (KLCC) PARK, to balance the challenging demands of growing urban populations, with the environmental conservation. A much needed public park and green lung for the city of Kuala Lumpur. External Environment External environment refers to the factors that happen outside the business which cannot be controlled by the business. These factors will influence the internal functions of the business and its strategies to adapt itself to the changing environment. Political Environment The Malaysian government chose to create a state company, rather than using taxes, production limits, leasing, or other familiar instruments of supervision. The government sought to assert national rights over the use of the countrys resources. A state company, having both supervisory powers over the majors and production activities of its own, was a workable compromise between allowing the majors full rein and excluding them, along with their capital and expertise, altogether. Petronas is given fulltrust by Malaysia government to conduct business independently from the government. Government holds 100% of Petronas and formulates and implements energy policies including oil gas. The company cooperates with the government for the common purpose to develop the country to achieve the level of advanced countries. Regarding the relationship between Petronas and the government, one executive at Petronas said, There is a world, especially in the Third World, where only the government and the government (GG) can open the first door. He claimed that there is the world which does not function well with the absence of mutual trust between the government and NOC. Legal Environment PETRONAS is a multinational organisation. Therefore the company is subjected to laws in all of its host countries, such as taxation and consumer rights. Government taxation A large sum of the profit is usually paid off to government in the form of income tax, dividends etc. Despite the lowered net profit, PETRONAS paid RM 30.0 billion as dividends, RM20.3 billion as income tax, RM 9.1 billion as corporate income tax, RM 2.2 billion as export duties and RM 6.2 billion as royalties. Health and safety at work This aims to protect the workers from any kind of physical injuries. It requires the working environment to be safe with adequate equipment and sanitation. These requirements usually add up to the business cost. Consumer rights This law protects the consumer from products that do not reach a reasonable level of safety. PETRONAS sternly practices this as to ensure maximum popularity amongst other oil and gas company as well as looking after customer satisfaction. It generates income and value for its shareholder. PETRONAS gave the government RM 52.3 billion from its RM86.8 billion pre-tax profit, in the form royalty, dividends, corporate tax, income tax and export duty. Economical Environment Economical environment refers to the economic factors that affect the business in terms of recession, interest rates, exchange rates and global economic factors. Recession Recession results in the fall of demand for certain products, as income is reduced. To keep the demand on going, the prices of products is lowered. PETRONAS has net profit declined by 13.9% due to high production costs and low oil price that has been caused by the recession. Interest rates During inflation, there will be increase in the supply of money associated to the amount of goods available. This will result in a rise in prices of goods and services in the economy over a period of time. The high interest rates and fall of purchasing power would consequently affect the cash flow of the organization. Globalisation Technological Environment In order to adapt itself to the rapid growing technological environment, an organisation has to be versatile and recognises the value of technology to its business growth. PETRONAS is a technology dependent organisation that promotes and uses technology vastly for research and development. PETRONAS focuses its technology on advancing operational excellence through better plant and Health, Safety and Environment (HSE) performance. It also aim to create niche technologies to improve the performance of its core businesses. In the upstream sector, PETRONAS focuses on technological development to increase hydrocarbon resources and to enhance productivity and recovery of its fields. On the other hand, downstream, PETRONAS maximises yield in oil, gas and petrolchemical operations by applying appropriate technology. It also creating a renewable energy lab to enable itself to move further forward and become a technology-driven company. Competition PETRONAS PRIMAX 3 is designed to provide maximum protection and performance for your car. Based on comprehensive tests,  PETRONAS PRIMAX 3 unique cleaning formulation will  starts to work right from the first time you fill it up, ensuring that your engine is always at its most powerful. By formulating with unique additive components, PETRONAS PRIMAX 3 efficiently protects your engine against injector fouling and corrosion, reinstating your car to its peak performance to  improve fuel economy. However, Shell is the leader in developing high  quality fuels. Shell Super with fuel economy formula is specially designed by Shell experts to give you extra miles at no extra cost. It is formulated with Shells Synthetic Viscous Friction Improver, designed to reduce friction in this crucial part of your engine, helping to improve its efficiency. On the other hand, all Caltex petrols now include technologically-advanced, patented fuel ingredient, Techron ®. Caltex Techron with cleaning agent is unsurpassed at keeping engines clean and cleaning up deposits to help reinstate original performance. It contains powerful detergents which help in removing deposits from fuel injectors intake ports and valves. The key benefits for using Techron ® are improved performance, enhanced reliability, smoother drive, restored fuel economy and lower emissions. Social culturePressure group Sponsorship Programmes: PETRONAS will offer academic sponsorships to deserving students for studies in secondary schools and institutions of higher learning every year. There are more than 19,000 students have benefited from PETRONAS   tertiary education sponsorship programmes at the Foundation, Undergraduate and Postgraduate levels. Besides that, more than 11,000 secondary school students have received sponsorships from PETRONAS. Students can get the sponsorships by obtaining excellent results in the Sijil Pelajaran Malaysia (SPM) examinations for undergraduate studies at established universities, both in Malaysia and overseas. On the other hand, students can choose to pursue technical and non-technical courses that are related to the industry. In addition, scholarships are offered to Malaysian secondary school students. Employees and Community: In reaching out to society, PETRONAS promised to serve disadvantaged groups and communities around the world goes the extra mile with the proactive participation of their employees at the grassroots level as volunteers. PETRONASs employees dedicated their time and energy to help ease the needs of the disadvantaged communities in Malaysia and abroad. Group-wide, PETRONAS organized different programmes to encourage their employees in their voluntary efforts to connect with the communities that need help the most. PETRONAS organized annual programmes like  Sentuhan Kasih  and  Jalinan Insan  for allowing their employees to contribute directly to homes for disadvantaged children and orphans in the areas of PETRONASs operations. In addition, the  PETRONAS Volunteer Opportunity Programme  works together with selected NGOs and relevant parties to scout for volunteer opportunities and provide necessary training, direction and support to develop skills useful in programmes such as disaster rehabilitation and education outreach activities. Conclusion PETRONAS has managed its business environment well because it is now has ventured to 32 countries. Therefore, PETRONAS has to be innovative and creative to adapt the dynamic environment of business in order to maintain and expand its business. As the result of well planning and well utilizing of technology, PETRONAS has grown to become a massive power to succeed in petroleum industry from the past to the present. Great organisation of power and technology had become the main factor of this success. With the strategy of integration, adding values and globalization, PETRONAS has the new routes to deliver excellent performance to the stakeholders, employees, nation, and host countries and communities where PETRONAS operate. PETRONAS will continue to develop the businesses in Malaysia and overseas as the journey towards comprehend our vision To be a Leading Oil and Gas Multinational of Choice.

Use of Language in A View from the Bridge Essay -- A View from the Bri

Use of Language in A View from the Bridge Examine Miller’s use of language and dramatic devices in helping the audience to understand the themes of A View From The Bridge Arthur Miller is regarded as a great dramatist and he explores the life struggles of an ordinary man against authority and insurmountable odds and in ‘A View From The Bridge’ he uses many dramatic devices and enigmatic themes to help the audience understand the play. Some of the main themes are jealousy, love, law, justice and social class. The play opens with Alfieri’s thoughtful analysis of the situation in Red Hook. Alfieri is a sympathetic and an educated lawyer and ‘And when I saw him walk through my door, I knew why I had waited’ clearly shows Alfieri’s character of being a perceptive and understanding man. He speaks in a conversational style and he tells the story in a series of flashbacks and he is in control of the play. He immediately creates the atmosphere – where crime was once set in that very neighborhood. Alfieri has a mysterious role and Miller uses him as a crucial link between the characters he is also used as a narrator, commentator and sometimes a character. He talks about it being ‘better to settle for half’ and how he likes that better as, the search for absolute justice results in intolerable consequences as well as, being virtually impossible. Giving details on how the law is limited and cannot deal with every human problem he explains the boundaries to both Marco and Eddie, knowing in his heart they will probably ignore what he has said, however, he cannot take further action to avoid the conflict. Alfieri’s role is to look over the action and remain the purpose throughout, also, Alfieri offers the audienc... ... the audience is aware, from Alfieri’s speech, that the main character is led by fate towards an ending that cannot be escaped by anyone. Miller used the basic themes to build his play up on such as, justice, love, jealousy, law and social class. He used them to put the play together and help the audience understand the thoughts, feelings and emotions of the characters. He used dramatic devices and certain language, from Alfieri’s educated speech to Eddie’s inexpert however, realistic American language, to do so. Miller used these techniques in a clever way so he was able to express his ideas fully. One way was through Alfieri, he was used as a character and a narrator to emphasize the themes to the audience. Alfieri leaves the audience thinking about these techniques and themes that Miller used that caused Eddie to get the tragic ending that he did.

Copper Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Weil 1   Ã‚  Ã‚  Ã‚  Ã‚  Copper is one of the earliest elements known to man. Because of its distinct red color, Copper is very easily identified. In the ancient times, copper could be found lying in the ground in its unattached state without interaction to other substances. Copper and its compounds have many uses in today’s society. Copper has many chemical properties that make it unique. The Atomic number of copper is 29. An Atomic number is a measure of the amount of protons in the nucleus of an atom. Protons are sub-atomic particles, which have a positive charge. The Atomic mass of copper is 63.546. The Atomic mass is a measure of how many neutrons and protons are in an atom. Neutrons are sub- atomic particles, which have no charge. Thus, using the Atomic mass and Atomic number of Copper, we can determine that it has 29 proton and 35 neutrons. Copper is a transition element and is found in column eleven of the periodic table. That means that it has 11 electrons in it valence shell. A valence shell of an atom is the last shell of electrons. Copper is a metal, which lies in period 4 of the Periodic table.   Ã‚  Ã‚  Ã‚  Ã‚  Other basic properties include having a density of 8.96grams/ centimeters3. Density is a measure of mass per unit of volume in a substance. Copper has a melting point of 1083.3 degrees Celsius. A melting point of a substance is the temperature at which a solid changes to a liquid. Also, the freezing point of Copper is 2567 degrees Celsius. The freezing point of substance is the temperature a liquid changes to a solid.   Ã‚  Ã‚  Ã‚  Ã‚  There are also many physical properties of Copper including conductivity, malleability, ductility, and the resistance against corrosion. Conductivity is the ability to conduct electricity. Silver is the only better conductor of electricity, but it is too expensive. Pure copper is a better conductor of electricity than copper alloys, due to the impurities in the alloys. Copper is also Weil 2 very malleable. Malleability is the ability to be easily shaped. Copper doesn’t break when hammered, stamped, forged, or spun into unusual shapes. Copper can be shaped either in a hot or cold shape. Besides being easily shaped, Copper is dutiable. Ductility is the ability to be drawn into thin wires without breaking. When heated, Copper becomes very ... ...s its red color from the iron. The other substance, hemocryanin is the same as hemoglobin, except it uses copper instead of iron. Thus it has a blue color, instead of red. Examples of animals, which have hemocryanin, are crustaceans.   Ã‚  Ã‚  Ã‚  Ã‚  Copper is very numerous in nature. The metal ranks in the upper quarter of elements abundant in the earths crust. A small part can also be found in seawater. Copper is minded Weil 4 throughout the world; fifty nations mine it today. Some include Albania, Argentina, Peru, Russia, Zambia, and many more. The largest miners of copper are Chile and the United States. Other major producers include Canada, Australia, and Indonesia. Within the United States, the leading states of production include, Arizona, Utah, Montana, and Nevada.   Ã‚  Ã‚  Ã‚  Ã‚  Copper is essential to modern society. Its uses are numerous and essential to many animals. Since the discovery of Copper, it has been an integral part of industry, art, and agriculture. Today’s uses would not be possible if not for the discoveries many, many years ago.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Development of Tools Throughout Time Essay -- essays papers

Development of Tools Throughout Time Our world today has many different kinds of tools. I realized this when I was walking through The Home Depot a few weeks ago. On one isle are nails, and screws, the next isle there are power drills to go along with power saws and power sanders. Now imagine the world with no tools, no nails or screws. It would be pretty difficult to do most anything. We would have no houses to live in, no cars to travel to work in, and we would have no place of employment in which to work. Without tools our world would be nothing. This is the world our ancestors faced, and they had nothing but rocks and sticks. Homo Habilis had the challenge of being the first hominid with a larger brain, which allowed him to have the ability to do more things. With early hominids lacking size and strength to kill large animals they used certain objects to kill and devour these animals. This ultimately led to the development of tools. By 2.5 million years ago, a new human evolutionary trend had begun. The change to a upright bipedal posture, and existing flexibility at the shoulder, arms, and hands allowed hominids to carry and manipulate objects much more readily. Early hominids began to manipulate the physical world, inventing solutions to the problems of human existence. Instead of foraging, as do most primates, on a more or less individualistic basis for food sources, early hominids invented stone tools with which they could slay larger animals. This began a switch from scavenging to hunting as the main means by which meat was acquired. The earliest known tools yet discovered were found by Louis and Mary Leakey at Olduvai Gorge dating back to about two million years ago. They originally thought that these tools were made by the Australopithecus, but later determined that they were made by the Homo Habilis . The first tools found were classified as lower paleolithic tools. These tools belong to the Oldowan tool tradition. These tools which were opportunist in nature were characterized by an all-purpose generalized chopping tool. These were produced by removing a few flakes from a stone either by using another stone as a hammer or by striking a pebble against a large rock. Manufacturing tools this way is called the percussion method. Many of these tools were made out of quartz or lava; which were not the most common st... ...hominids we would have no understanding of any prehistoric life. Their technological advances helped us to create more efficient tools which allow us to research these ancient cultures. As one can see, we are presently expanding our modern tool kits every decade; so who is to say what technological advances will be made in the next several millennia's. Tools have evolved to influence, if not determine, human history. Bibliography Burenholt, Dr. Govan. The First Humans - Human Origins and History to 10,000 B.C. New York; Harper Collins Publishes. 1993 Haviland, William A. Anthropology - Ninth Edition Orlando ,Florida; Harcourt College Publishers. 2000 Johanson, Donald and Lenora. Ancestors New York; Villard Books. 1994 Leaky, Richard. Origin of Humankind New York; Harper Collins Publishers. 1994 Rowlett, Ralph M., Michael G. Davis, and Robert B. Grabe. Friendly Fire http://anthropology.about.com/gi/dynamic/offsite.htm?site=http%3A%2F%2Fwww.discoveringarchaeology.com%2F0599toc%2F5feature3-fire.shtml Time-Life Books. The Human Dawn New Jersey; Time-Life Books. 1990 Wallbank, T. Walter. Civilization Past and Present New York; Harper Collins Publishers. 1992

Analysis of two brands of commercial Bleaches Essay

Analysis of Two Brands of Commercial Bleaches Objective To determine the concentration of sodium chlorate(I) (NaClO) in two commercial bleaches and compare the two bleaches on both concentration and price. Procedures 1. 10. 0 cm3 of the bleach â€Å"KAO† was pipetted into a clean 250 cm3 volumetric flask. It was made up to the mark using deionized water. 2. 25. 0 cm3 of the diluted solution was pipetted into a conical flask. 3. 10 cm3 of 1 M potassium iodide solution and 10 cm3 of dilute sulphuric acid was added into the conical flask also. 4. The mixture in the conical flask was titrated against the 0. 0992 M sodium thiosulphate solution. 5. Three drops of freshly prepared starch indicator are added into the conical flask when the reaction mixture turned pale yellow . 6. The mixture was titrated to the end-point. 7. At the end point, the solution turned from dark blue to colourless. 8. Steps (1) to (7) were repeated with another bleach â€Å"LION† Results Concentration of standard sodium thiosulphate solution : 0. 0992M Brand 1 Trade Name : KAO Bleach Price : $7. 33per dm3 ($11/1500mL). Trial 1 2 Final burette reading / cm311. 90 23. 40 35. 00 Initial burette reading / cm3 0. 20 11. 90 23. 40 Volume of Na2S2O3 / cm3 11. 70 11. 50 11. 60 Brand 2 Trade Name : LION Price : $6. 67per dm3 ($10/1500mL) Trial 1 2 Final burette reading / cm3 14. 60 28. 70 42. 80 Initial burette reading / cm3 0. 50 14. 60 28. 70 Volume of Na2S2O3 / cm3 14. 10 14. 10 14. 10 Questions 1. For each brand, calculate (a) the amount of the active ingredient available in g dm-3. (b) the cost per gram of this compound. (c) 1a) For KAO Bleach, Averge volume of sodium thiosulphate solution used=(11. 5+11. 6)/2=11. 55cm3?no. of mole of S2O32-=(11. 55/1000)(0. 0992) =0. 00114576mol. ?no. of mole of I2 =(no. of mole of S2O32- )/2 =0. 00057288mol ?no. of mole of OCl- in10 cm3 solution = no. of mole of I2 x10 =0. 00057288Ãâ€"10 =0. 0057288mol ? Mass of OCl- contained in 10 cm3 solution=0. 0057288x(16+35. 45) =0. 29474676g ?Concentration of OCl- (active ingredient available) =0. 29474676/(10/1000)=29. 47gdm-3 For LION Bleach, Averge volume of sodium thiosulphate solution used=(14. 1+14. 1)/2=14. 10cm3 ?no. of mole of S2O32-=(14. 10/1000)(0. 0992) =0. 00139872mol. ?no. of mole of I2 =(no.of mole of S2O32- )/2 =0. 00069936mol ?no. of mole of OCl- in10 cm3 solution = no. of mole of I2 x10 =0. 00069936Ãâ€"10 =0. 0069936mol ? Mass of OCl- contained in 10 cm3 solution=0. 0069936x(16+35. 45) =0. 35982072g ?Concentration of OCl- (active ingredient available) =0. 35982072/(10/1000)=35. 98gdm-3 1b)For KAO Bleach, Cost per one gram of OCl- = 11 /[29. 474676x(1500/1000)] =$0. 277/g For LION Bleach, Cost per one gram of OCl- = 10 /[35. 982072x(1500/1000)] =$0. 185/g 2. Based on the calculated results, decide which of the two brands of bleach is a better buy. When compring the costs per one gram of OCl- of KAO(0. 277/g) and LION($0. 185/g), as we can pay a lower price ($0. 185)to buy the same weight of active ingredient (OCl- ) in LION bleach, LION bleach is a better buy. 3. Explain why potassium iodide and sulphuric acid must be in excess. ClO-(aq) + 2I-(aq) + 2H+(aq) i I2(aq) + H2O(l) + Cl-(aq) From the equation above, iodide ions and hydrogen ions react with Hypochlorite ions to form iodine ,water and chloride ions. To determine the actual number of mole of ClO- ,all ClO- ions sholud react to give iodine. KI (I-) and H2SO4 (H+) must be in excess to ensure all ClO- has been converted into Cl- ions. Then the number of mole of I2 produced is calculated by titrating against sodium thiosulphate and hence the number of mole of ClO- ions can be calculated by ratio: No. of moles of ClO- = No. of moles of I2 In other words, excess potassium iodide and sulphuric acid are used for ensuring all ClO- ions are reacted react to give iodine. Moreover,dilute sulphuric acid is added to increase the rate of reaction. If KI and H2SO4 are not in excess, some of the ClO- ions are not converted into Cl- . Consequently the calculated number of mole of ClO- ions present would be smaller than the actual one since the number of mole of ClO- ions which are not converted into Cl- are not taken into account. 4. Bleaching solution may deteriorate for two main reasons. One is the attack by carbon dioxide in air according to the equation: 2ClO-(aq) + CO2(aq) i CO32-(aq) + Cl2(aq) What is the other possible reason? Under normal condition,Hypochlorite ions decompose to give oxygen and chloride ions. Ionic equation: ClO-(aq) i O2(g) + 2Cl-(aq) Chemical equation: NaClO(aq) i O2(g) + 2NaCl(aq). The rate of the reaction above can been increased at high temperature or under sunlight. When sodium hypochlorite is heated or evaporated, sodium chlorate and sodium chloride will be formed. Chemical equation: 3 NaOCl(aq) i NaClO3 (aq)+ 2 NaCl(aq) 5. The starch indicator should not be added too early. Why? Starch is often used in chemistry as an indicator for redox titrations where iodine is present as starch forms a very dark blue-black complex with iodine. Moreover,the indicator is not affected by the presence of iodide (I-). In order for the the starch solution to change colour, both starch and iodide must be present. Starch forms an unstable complex which is blue coloured in low concentrations of iodine. However, this complex is in high concentrations of iodine . If starch solution is added too early, the conical flask still contains high concentration of iodine. As a result, highly stable complex is formed,the starch indicator then cannot be decolourised and the complex will spoil the reaction medium. Consequently, the titration cannot continue. Therefore the iodine must be diluted first with the titrant ,sodium thiosulphate to ensure no higly stable complex is formed. After that the starch can be added.

Management Information System in Marketing Information System Essay

Market information system may be defined as factual knowledge about the action, antecedents or consequences of social actors outside or inside the firm and the environment in which they operate. Social actors are as consumers, completions, employee, institutions, suppliers, wholesalers, retailers, govt. bodies and NGO’s. The environment actors are physical, technological, economic, legal and social taboos. Marketing decision support system (MKDSS) is an information system that helps with decision making in the formation of a marketing plan. The reason for using a MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous level of pricing, advertising spending, and advertising copy for the firm’s products. This helps determines the firm marketing mix for product software. Various Constitute Are: Consumer behaviour, Aggregate demand, the competition, Political/ Legal/ Social environment, Product consideration, Distribution questions, Pricing consideration, Communication issues and Organizational behaviour. Marketing Information System Marketing Science System: this includes statistical models and analysis, data base, quantitative, analysis, mathematical models and analysis, and product analysis. All these lead to interpretation of analysis and findings to arrive at conclusion and recommendation. Normative System: this system narrates shapes of judgment of an organization what is good or bad, important or unimportant, what action should be or should not be taken in. It is connected to communication system and marketing science system. The normative system translated organizational goals into sub-goals, policies and standards. Output :- The overall output of MIS in the management decision system arrives at policies, rules, procedures and directives with regards to organizing, planning, staffing, executing and controlling. Feed Back :- Feed back on an environment and organization is through the output of marketing information system. However, one cannot specify what information is needed for decision making until an explanatory model of the decision process and the system involved in it are constructed and tested. The marketing information system enables in assessing the managerial information and their feedback effects on environment and organization. This is a continuous process to locate the very open system of marketing in terms of responses to the internal and external pressures.  Computer, electronics, communication and audio video technologies have converged closely to produce a new style of operating business. The tools, the technologies and the well designed solutions and system are available to support all needs of the business. What is needed is an integrated solution out of these technologies and the system offering an enterprise wide management support. Such an integrated solution is called as the En terprise Management System (EMS), which when implemented in an integrated manner for co-ordinated and co-operative function of the business give rise to the Enterprise Management System. Technology Evaluation Factors Client server architecture and its implementation- two tier or three tier. Object orientation in development and methodology. Handling of server and client based data and application logic. Application and use of standards in all the phases of development and in the product. Front end tools and backend data based management system tools or the data, process presentation management. Interface mechanisms: Data transfer, real time access, OLE/ODBC compliance. Use of case tool, screen generators, report writers, screen painter and batch processor. Support system technology like bar coding, EDI, imaging, communication, network. Down loading to PC based packages, MS-Office, Lotus note etc. Operation system and its level of usage in the system. Hardware- software configuration management. Marketing Information System is Information System used in Marketing and management that automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are often called customer relationship management system. Sales force management system are information system used in marketing and management that automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are often called customer relationship management. Enterprise Management System (EMS) is any of the strategies and technologies employed in the information technology industry for management the capture, strong, security, revision control, retrieval, distribution, preservation and destruction of documents and content. EMS especially  concerns content imported into or generated from within an organization in the course in the course of its operation, and includes the c ontrol of access to this content from outside of the organization’s processes. Marketing management is about finding ways of satisfying customer wants and needs, while achieving organizational objectives or requirements in terms of profit or some other measure of corporate performance. It brings together all customer-impinging resources, such as product design and specification, advertising and other forms of promotion, pricing policy, selling, channels of distribution and physical distribution to achieve this end. These customer-impinging resources are often summarized under four headings and referred to as the four Ps of the marketing mix (price, promotion, place and product). The art or science of marketing management is concerned with making decisions/policies with respect to the elements of the’ marketing mix such that the company’s interface with its markets is both profitable and customer satisfying. Marketing Information Systems The concept of marketing information systems has been around for many years. Early systems were paper-based systems but, with the emergence of computers with large storage capacities and later microcomputers with similar features, marketing information systems have become more â€Å"electronic† in nature. MIS (marketing information systems) can be classified under five headings: Planning systems – which provide information on sales, costs and competitive activity, together with any kind of information which is needed to formulate plans. Control systems – these provide continuous monitoring of marketing activities and enable marketing executives to identify problems and opportunities in the marketplace. At the same time, they permit a more detailed and comprehensive review of performance against plans. Marketing research systems – such systems allow executives to test decision rules and cause/effect hypotheses. This permits the assessment of the effects of marketing actions and encourages improved learning from experience. Monitoring systems – these systems provide management with information  concerning the external environment in which they are operating. One can define a marketing information system as one which scans and collects data from the environment, makes use of data from transactions and operations within the firm and then filters, organizes and selects data before presenting them as information to management. Using a Marketing Information System As we have seen above there are two basic. ingredients to a marketing information system. On the one hand, there is a database or a number of databases containing a variety of data about the firm, its competitors, its markets and the environment. On the other hand, there is the provision of a wide variety of analytical tools capable of exploring the data and turning it into meaningful information for management. When designing a marketing information system a number of important questions need to be answered in the first place. These are: (1) Exactly how much information will be entered in the database? (2) What information will be entered into the database? (3) How will it be entered into the database? (4) How will it be manipulated once it is in the database? (5) To whom will reports be sent? The question of how much information is extremely important. There is always a danger that too much information may be entered. This will only serve to overload management’s information processing abilities. In addition, any data or information which is not used by management is clearly redundant and will be taking up valuable storage space in the information system. From time to time it is necessary to review the information available in the information system and to remove any that is not being used. Creating a â€Å"real world† MIS for those that cannot afford to wait Rather than wait for the dream to materialize, marketers need to improvise. They need a system that enables them to (1) make better decisions and (2) support those decisions with verifiable data. The initial steps of this approach typically involve the following: 1. Look at what systems the company already has in place, 2. Determine what useful marketing information can be gleaned from those systems, 3. Identify the information marketers need that they are not getting from existing systems, 4. Create, or find, additional systems to provide the needed marketing information, 5. Integrate these systems with companywide enterprise systems (if possible and not too costly). 1. Start with the accounting system A good place to start is the business system that every business has – the Accounting system. What information do businesses get from their accounting system that is useful to marketers? 1. Sales 2. Costs/Expenses 3. Profits If the accounting software is well designed and flexible, this information can be sorted in a variety of ways including by (1) Sales person, (2) Product, (3) SKU (stock-keeping-unit), (4) Division or Region, (5) Distribution channel, (6) Reseller, and (7) Season. The information obtained from the accounting system is typically enterprise-wide and at a macro level. It usually does not give marketers, or their bosses, the information necessary to (1) determine the effectiveness of the organization’s marketing efforts; (2) enable it to react quickly to real-time crises and opportunities; or (3) respond rapidly to competitive threats. Some of the information that marketers need from an effective marketing information system includes the following: 1. Marketing strategy feedback (or how well marketing strategies are working) 2. Complaints 3. Compliments (testimonials) 4. New Product ideas 5. Competition information 6. Marketplace changes To capture and properly respond to this information, most marketers need to create a Marketing Information System that augments the macro information provided by their accounting systems. 2. Market Information Form To minimize paperwork, marketers can collect a lot of the information from the above list on a Market Information Form (or its electronic equivalent). The information collected and how this information is used is summarized below. 1. Complaints. Once collected, complaints are distributed to those that can solve the problem quickly. The objective is to turn the negative into a positive and build a stronger relationship with the offended party. The way companies handle complaints can mean the difference between success and failure in an increasingly competitive marketplace. 2. Compliments. After obtaining permission, marketers use compliments in their marketing communications. Nothing is more effective than bona fide testimonials from customers. Copies are also given to sales people so they can put them in their sales notebooks and use them to impress prospects and close business. 3. New Product ideas. These are fed into the company’s new product development system. 4. Competition Information. This is given to sales people to put in their sales notebooks so they can use the data to answer objections and close business (with the caveat of not disparaging competitors) and is fed into the company’s new product development system so that new products can be designed to beat competitors. 5. Strategy feedback. This information is organized by the marketing building blocks (1) corporate image, (2) positioning, (3) product, (4) pricing, (5) distribution, (6) promotion, and (6) marketing information system (yes we need to collect information as to how well our MIS strategies are working). Based on feedback, strategies are adjusted as necessary. A pad of these forms (or an electronic version) is provided to all the contact points including (1) Receptionists and secretaries that answer the phone, (2) Sales people, (3) Customer service people, (4) Repair people, (5) Personnel that respond to inquiries and complaints online and on social media, and (6) accounts receivable (since they often hear about complaints when they try to collect on late invoices). 3. Lead Card Leads are captured on a lead card or its electronic equivalent. Sales people use the lead card to follow up on a prospect’s interest with the objective of closing the sale. In addition to notes of all contacts, there are four main pieces of information that should be captured on the lead card. 1.  Identification of the prospect. If you are selling to a business, most of the information you need is on your contact’s business card. For additional information you need, your lead card should be designed so you can add it with minimal effort. 2. Product interest. The products you typically sell should be pre-listed on the lead card so sales people can quickly check them off. 3. Degree of interest. This is your sales person’s guestimate of how likely the prospect is to buy your product in the current period, which is usually this month. Because the degree of interest is also called â€Å"buying temperature† the metaphor for degree of interest that is often is used is Hot for the most interested leads, Warm for the next most interested leads, and Cool for the least interested. The â€Å"Hot† leads should automatically update another MIS report called the Hot List. 4. Lead source. All promotion that you do should have a unique code so that when the lead is captured, you know what marketing activity generated the lead. This lead source should automatically update another MIS report called the Promotion Effectiveness report. In addition to helping sales people follow up on leads and close business, smart marketers use lead card information for other Marketing Information System purposes, such as the Hot List and Promotion Effectiveness Report described below. 4. Hot List An MIS report called the Hot List contains the following information on â€Å"Hot† leads: 1. Prospect name. This could be a business or individual. 2. Decision makers. This is so the sales person does not waste time talking with the wrong person. 3. Product or project proposed. This is what the prospect wants. 4. Proposal date. This is the date the product proposal and estimate of the cost is given to the prospect. 5. Dollar-amount proposed. This is the price of the product proposed. 6. Percent chance of closing in the current period. To qualify for the Hot List, a Hot lead should have at least a 25% chance of closing in the current period (each company should decide their own minimum threshold for Hot). 7. Expected Value (5 multiplied by 6). If the dollar amount proposed is $10,000 and the % chance of closing is â€Å"guestimated† to be 50%, the expected value would be $5,000. 8. Objections. This lists the objections that are keeping the prospect from buying. Sales managers use the Hot List in two ways. 1. Help close sales. The sales manager helps sales people to close Hot leads by coaching them on how best to answer the Objections in column 8 of the Hot List. 2. Dynamic sales forecast. The sales manager helps to insure that the sum of Expected Values equals, or exceeds, each sales person’s quota for the month. If the expected values are lower than a sales person’s quota, the sales manager can encourage the sales person do whatever is necessary to get more Hot leads on the Hot List so that the sum of Expected Values equals or exceeds the quota. The sales quotas of all the sales people should sum to the â€Å"measurable goal† of the Marketing Plan. 5. Promotion Effectiveness Report As each sales person captures the promotion source for each lead on the Lead Card, the information automatically flows onto his or her Promotion Effectiveness Report. Every time a sales person gives a presentation or makes a sale from a lead, that information is recorded on the Promotion Effectiveness Report. The MIS system automatically adds up the total number of the leads, presentations, and sales company-wide for each promotion source. When compared to the costs of that promotion source, the marketing department can calculate the promotion effectiveness, or ROI, of each promotion. Since totals for leads, presentations, and sales are available in the MIS by sales person, the sales manager can automatically compute the batting average of each sales person and determine the number of leads and presentations each one needs to make his or her sales quota. In this way, the sales manager and the company marketers systematically work together to insure that (1) plan goals are met and (2) the money invested in promotion is not wasted (the ads and promotions that are effective will be repeated and the ones that don’t will be discontinued). 6. Market Research The systems above (Market Information Form, Lead Card, Hot List and Promotion Effectiveness Report) typically capture information in real time and provide a lot of great information that help the marketing function do a more effective job and prove it to the CEO. Even so, this is not enough. There are still holes in the information marketers need. In an effort to plug  these holes, there is one big missing piece – Market Research. There are two big categories of Market Research – Secondary and Primary. 7. Secondary Research Secondary research is simply research done by others. Perhaps the greatest invention for secondary research is the search engine. Marketers can simply type in search terms in a search window and browse the Internet for any data related to those search terms. Furthermore, marketers can set up â€Å"alerts.† That is, search terms can be entered into a search engine so that the search engine’s crawlers will continually search for anything that contains those search terms and send you an email when it finds them. There are so many other sites, which marketers frequent, that provide a wealth of information. Just a few examples include: Media Post, Marketing Sherpa, Brand Channel, Hoovers, the CIA World Factbook, and ClickZ. 8. Primary Research When some big holes remain that still need to be plugged, marketers will often do primary research, which is their own research. Common forms of primary research include surveys, focus groups, experiments, and various forms of crowd sourcing.

Comprehensive Life Plan Essay

I spent my high school years dreaming of places I wanted to see, things I wanted to do, and people I wanted to meet. After graduation reality set in and I realized I abused my time in high school, making it difficult for me to transition into adult hood. I thought of what I was going to do rather than how I was going to get there; I could not have been more wrong. Therefore the importance of life planning has become a crucial component of seeing my dreams come true. Establishing attainable goals for today in order to determine what happens tomorrow is essential for lifelong success. Franklin Covey Mission Statement Builder (Covey, 2008) created a structured summary of my values and aspirations in life. With this new concept I have a new perspective of how to organize my thoughts and bring them to life on paper. I am excited about this new direction in my life and I believe this mission statement will be a constant reminder of who God is challenging me to become. Mission Statement: I am at my best when I am active and surround myself with people who are outgoing and love the outdoors. However, I am not at my best when I am careless about my diet and surround myself people who are ungrateful and selfish. I will enjoy my work by finding employment where I can make people feel happy, confident, and valued by God. I will find enjoyment in my personal life by reading, studying integrative medicine, and trying new cuisine. I will find the most enjoyment when doing and supporting things my loved ones are passionate about. I will find opportunities to use my natural gifts such as empathy, and honesty in relationships and discernment to guard my heart. I will also find opportunities to use my natural talents such as photography to capture God’s beautifully and wonderfully created people in photographs. I will use my eye for interior design and fashion to decorate my surroundings well and clothe others and myself in a successful way for different occasions. In the future, I have the confidence to start my own clothing company. This company will fund my organization that will provide self esteem workshops for women and girls as well as connect them with God. I will study to become a licensed cosmetologist, an integrative medicine practitioner, and obtain a degree in elementary education. I am also confident that I can accomplish my dreams to become a model for American Eagle, Roxy clothing companies and overcome my fear or heights. My God-sized dream would be to travel the world in an effort to rescue women and children from sex-trafficking. My goal would be to create a snow ball effect by eliminating the sex slave market which in turn would devastate business for drug cartels as well. My hope most important future contribution to others will be that I people would see all of God’s blessings in my life and that they would want the same Savior in their life. I will stop procrastinating and start working on: being forgiving, having self control and self motivation. I will strive to incorporate the following attributes into my life: Persevering, loving God with my life, and seeking to understand Gods word. I will constantly renew myself by focusing on the four dimensions of my life: Staying healthy and active, abiding in Christ and relaxing- reexamining-refreshing-reflecting-renewing my mind. Lastly, I need to be taking time to do things that make me happy and feel refreshed. I want people look at my life 61 years from now and say that I loved God with my life and inspired others to desire the same. I hope I am known for unconditionally loving and welcoming all who met me. I want to be remembered for having a zest for life and a teachable attitude. I also want my future husband to say he is as in love with me now as he was when we got married. The Covey Mission Statement builder was a great exercise and opened my eyes to how valuable it is to write things down that are important to you. By doing this, it feels real to me and now I will be challenged to achieve these goals and see my imaginations become reality. Another exercise that helped me look ahead in a constructive way was the Strategic Futuring Worksheet. This assignment challenged me to envision myself in the year 2026 as well as taking steps backwards in order to determine how I will accomplish this vision in the future. My vision is to be happily married and living in a humble home on the coast of a warm beach. I plan to live an organized, active, and balanced life. I plan to be a teacher, and volunteer with youth ministries such as Younglife. Most of all, I plan to be the best support system for my husband and his career and aspirations. To see my future come together, I need to focus on one goal at a time. The Strategic Futuring Worksheet (Hulme, Uknown) helped me come up with what I think are three attainable goals. My first goal is to be become a consistent person who never compromises with my end goals. Goal number two: Striving to love unconditionally and have a heart after God. Number three: I want to volunteer with organizations like YoungLife. I have a desire to pour into this generation of young people because I was blessed with a great life and I feel that is my calling to give what I so greatly received. Like the Franklin Covey Mission Statement Builder the Strategic Futuring Worksheet was a constructive way to assess what action steps I need to take to see my vision succeed. I feel the goals the Strategic Futuring Worksheet generated for me are measurable and will help me stay focused. It assisted me in gaining a better insight into my imagination. In conclusion, this realization aided me in formulating an attainable vision from my dreams. Since high school my mind has been a struggling mix of dreams and doubts. These exercises will help me focus on my transition into adulthood. Therefore, I am going to now take control of my future. My mission statement will be a valuable tool that I will use to keep me accountable of my choices. Everything I do today will affect tomorrow. This new mindset will challenge me own my mistakes and never compromise my end goals. Finding this great way to get excited about working towards my goals has made me feel like an artist who is creatively painting the canvas of my future.

Overview of the Hospitality Industry

Detail Itinerary (Nepal): Day 01: Arrival / Kathmandu (2013/Jan/18) Arrival at Tribhuwan International Airport from Korean Airways. Meet, Greet and assist to transfer to Hotel. Check in to Hotel and free. Evening visit Thamel Area. Dinner at Korean Restaurant and overnight at Hotel, Kathmandu. ( Dinner) Day 02:Kathmandu–Pokhara(01/19) After Breakfast, check out and drive to Pokhara about 200 Kms west. Lunch on the way at Kurintar at Manokamana Cafe and continue drive. Reach Pokhara and check in to Hotel. Free time, Walking around Lake, Boating (if time permits)   etc.. Dinner and overnight at Hotel, Pokhara. B/F. Lunch / Dinner) Day 03: Pokhara – Lumbini(01/20) Wake up early morning and drive to Sarangkot (Hill top) about 15 Kms for Sunrise view. After Sun rise View, back to Hotel. Breakfast at Hotel and check out. Leave for Hydropower Construction site (Andhikhola and Kali Gandaki ‘A’) at Syangja district. Continue drive to Lumbini. Reach Lumbini and che ck in to Hotel Lumbini Garden. Dinner and overnight at Hotel, Lumbini( B/F. Lunch / Dinner) Day 04: Pokhara – Chitwan ( Jungle Safari) (01/21) After Breakfast, leave for half day visit to Birth place of Gautam Buddha and check out and drive to Chitwan.Reach Chitwan and check in to Hotel. Lunch at Hotel. In Afternoon, transfer to Chitwan National Park for Jungle Safari by Elephant Back Ride. After safari, back to Hotel. Dinner and overnight at Hotel, Chitwan. ( B/F. Lunch / Dinner) Day 05: Chitwan (01/22) After Breakfast, transfer to Chitwan National Park for full day jungle activities including Jungle walk, Canoe Ride, Elephant Breeding Centre visit etc. Lunch at Hotel. Evening, transfer to Tharu Culture Dance centre for viewing Tharu Traditional Dance. Dinner and overnight at Hotel, Chitwan ( B/F. Lunch / Dinner) Day 06: Chitwan – Nagarkot (01/23)After Breakfast, leave for Bird Watching to Jungle and back. Check out and back to Kathmandu/Nagarkot   (hill station in Kathmandu) about 200 Kms. Lunch on the way at Kurintar at River Side Spring Resort and continue drive. Reach Nagarkot and check in to Hotel. Enjoy Sunset view from Hotel Premises. Dinner and overnight at Hotel, Nagarkot ( B/F. Lunch / Dinner) Day 07: Nagarkot – Kathmandu (01/24) Wake up early morning for Sun rise view. After the view, Breakfast at Hotel. After Breakfast, check out and drive back to Bhaktapur Durbar (Old Palace) Square and Pashupatinath Temple.Lunch at Korean Restaurant. Afternoon in Kathmandu for shopping. Dinner and Overnight at Hotel, Kathmandu. ( B/F. Lunch / Dinner) Day 08: Kathmandu (01/25) Breakfast at Hotel and visit Patan Durbar Square . Lunch at Chinese Restaurant. At 1. 00 PM Departure for Tribhuwan International Airport. Day 09: Reach Busan (01/26) at the day time. ——————–Tour End————– Cost Includes: 1. Arrival & Departure Transfers 2. 2 Nights stay at Hotel Royal S ingi in Kathmandu 3. 1 Nights stay at Hotel Barahi in Pokhara 4. Night stay at Hotel Lumbini Garden in Lumbini 5. 2 Nights stay at Hotel Parkland in Chitwan 6. 1 Night stay at Hotel Fort Resort at Nagarkot (Upgraded Hotel) 7. Daily Breakfast at Hotels 8. 4 Double / Twin Room and 3 Single Room at Hotels 9. Lunch and Dinner at best available Restaurant 10. Sightseeing in Kathmandu, Pokhara, Chitwan and Nagarkot as per itinerary 11. All Transportation with sightseeing by Non AC Coaster 12. Entrance fees at sightseeing points as per itinerary 13. All Hotel Taxes Cost Excludes: 1. All Personal Expenses, Beverages 2. Tips etc.

Gap Inc. SWOT Essay Example | Topics and Well Written Essays - 500 words

Gap Inc. SWOT - Essay Example This essay stresses that poor management made the Gap’s core stores its worst competition. Under CEO Paul Pressler, the same products were carried in the Gap, Old Navy and the Banana Republic at different price points. Frustrated consumers stopped going. The Gap failed to keep its brands diversified. Originally Old Navy was the Gap’s bargain basement store. Consumers could go there and find cost effective clothing. Thanks to Pressler, consumers went their to get discount prices on Gap products. This paper makes a conclusion that the Gap’s management continued to create more problems for the company. The Gap started cloning itself by creating the GapMaternity, GapKids, BabyGap and others. This expansion hurt both the individual stores and the entire chain. Each new store requires employees, utilities and rent. The deluge of stores with specialized Gap products cut into the corporation’s profitability. Gap Inc is an international company. Having stores in several countries protects it from local economic downturns, recessions or depressions. The Gap’s competitors provide better customer service and adapts better to the fickle fashion climate. All of these companies are significantly smaller than the Gap and are able to implement changes quicker. The Gap is also vulnerable to US government regulation. China apparel and textile restrictions are in effect until December 31, 2008. A change or increase in these restrictions could raise production costs.

Alternatives to Microsoft office Essay Example | Topics and Well Written Essays - 500 words

Alternatives to Microsoft office - Essay Example The most notable of alternative office software packages is the OpenOffice.org suite. OpenOffice.org is free to download, and is completely open source. It can be used freely for any reason, including commercial. The software will never expire, and the wording of the licensing agreement ensures that any user who downloads a free copy can never be charged for it even if there are later policy changes. The program is capable of opening and reading documents in most formats, including the standard .doc*, .ppt*, and .xls* file types, as well as saving files into pre-2007 formats and PDF documents. There is no capacity to save into the .*x format, but as the current Microsoft Office suite is backwards compatible to that format, even when sending files to other users this is a non-issue (OpenOffice.org). The Microsoft Word alternative, OpenOffice.org Writer, and the Powerpoint alternative, OpenOffice.org Impress, are nearly identical in features offered and ease of use. The layout is simil ar to pre-2007 Office and so feels comfortable and familiar to most users of the Office software bundle (OpenOffice.org). However, OpenOffice.org Calc and Base, the products comparative to Microsoft Excel and Access, leave much to be desired in calculating power and data analysis.

Nigeria - oil war Assignment Example | Topics and Well Written Essays - 2500 words

Nigeria - oil war - Assignment Example According to Frynas (158) the pollution of the environment through the extraction of oil in Nigeria has been the leading cause of the human rights abuses and environmental abuse in the Niger Delta. In this essay it is the aim of the research to examine and analyze how the oil industry in Nigeria has been the source of various conflicts and how the oil companies in Niger Delta have devastated the environment especially of the Ogoni lands. To achieve the goal of analyzing the environmental devastation of the Ogoni lands in the Niger Delta, I have organized this paper into five sections. The first section will be looking at the background and the history of the Ogoni land and their conflicts with the oil corporations operating within the contested area. Under this first section, further sub-sections will look at the background of the environmental resource that is being examined; the human rights issues that are the center of the conflict and the history of the inhabitants of the Ogoni land; and the location of the resource that is being evaluated will be explained. ... Under the international policies, governance and legislation several factors will be put into consideration including the specific policies and that are in place to regulate the resource around the Niger Delta and how the regime in the area was formed together with the structure put in place for the policies to work. Relevant international laws and treaties will be used in order to clarify the topic at hand in relation to the conflict area. Under this section the last sub-section will be how the implementation of the international enforcements is being done and whether there are challenges that are being faced when implementing the various rights and treaties and if not if there are cases whereby the country is not honoring the treaties that have been set. The fourth section is the challenges and barriers that are in place that makes it difficult in finding a remedy and a solution to the conflicts being experienced in the Niger Delta. This section will include the identification of t he obstacles that are limits the problem solving and also whether there are theories that support these problems that hinder the remedy of the conflict. On top of the identification, an opinion concerning whether a shift in the consciousness of the public will be prudent or not will be discussed in this section. The last section which is the fifth section that the paper will analyze will be the policy recommendations that might be deemed best to help in reducing the conflict that is currently being experienced. In addition the opinions of the whether a new policy recommendation will be necessary during the implementation of the solutions to reduce the conflicts will be given in this section. After all the main sections

World War 1 and how it impacted the world today Essay

World War 1 and how it impacted the world today Politically,Geographically and Economically - Essay Example The war that took place between 1914 and 1918 cased immeasurable destruction of human beings, immense loss of properties, as well as impacting heavily on political, social, and economy of the world. It should be noted that the war led to the emergence of the scientific evolution of capitalism and subsequent progress in scientific fields that later led to the introduction and development of information technology concerning war including technologically propelled missiles. In terms of social segregation, it is reported that the First World War that lasted for a period of four years led to the death of eighty lakhs of persons to countless being wounded. It is also noted that between eight and ten lakh of people were missing because of the war. In many counties, this war led to abolishment of monarchies thereby leading to the introduction of the contemporary democratic governments that many countries are still fighting for until to date2. The war led to the understanding of the signific ance of the human right that initiated to other civil wars. The understanding of the human right led and still leads to the emergence of civil right authorities that are constituted mainly to fight for human rights in places or countries that such are felt to be lacking. Lots of money was spent to facilitate the war and this led to immense deterioration of the world’s economy an effect that is being felt in the form of current global recession. At the end of the war, the prices of articles among other commodities went up thereby leading to starvation that stalked the world since the end of the war. The expensive nature of life made different governments to restrict prices of different commodities. This made some governments richer than others while others were being exploited thereby becoming much poorer3. Moreover, governments imposed huge taxes on their subject. Notably, the effects of the World War 1 led to the great recession that made many nations suffer until to date. T here was great demand for food and clothes among other commodities for war, these were never supplied to meet needed demands; therefore, at the end of the war, many factories and mills were established to supply these commodities especially in preparation to any other war since the war led to mistrust between nations. These factories and mills among other industries led to the creation of the workers’ movements that were created to solve problems between the employers and workers. In other words, these movements were recognized to be fighting for the rights of workers. Such movements have lasted until in the contemporary world where they are being recognized as unions of works. 4Currently, these unions are immensely powerful that they can lead to temporary halting of the processes and operation of any organization that grossly infringe or interferes with the rights of the workers. Additionally, the World War 1 burdened many countries that for many years the path of progress o f many nations remained impeded. The war led to mistrust between nations making many nations to remain secretive in their operations especially in their security details. Some nations process weapons in the readiness in any war that might have cropped afterwards. Notably, the effects of the world war one led to the Second World War that involved the use of more sophisticated weapons than those in the First World War. For instance, Japan used nuclear warheads in the Second World War and this influenced negatively on human health for generations. It should also be noted that the aftermath of the First World War that led to enmity between the Middle East and America that led to the emergence of

Sensitivity to climate change for two reptiles at the Mojave Assignment

Sensitivity to climate change for two reptiles at the Mojave - Assignment Example In order to realize a more predictable niche space he holds terrain and soil variables constant as he varies the climatic variables in a contrast of increasing temperature and decreasing level of precipitation. Recent research has underlined the need to do thorough climatic change predictions. These predictions will help in knowing and anticipating for the undesirable impact on the biodiversity. C. W Barrows uses this model and in an endeavour brings out some comparison and contrasts between these two species of reptiles. Though they inhabit the same niche, Gopherus agassizii and the common lizard Sauromalus ater present some differences in their elevations and their food dietary. For instance, Sauromalus ater thrive well between an elevation of o to 1830m and a diet which cuts across perennial plants. Their counterparts, Gopherus agassizii thrive well in elevations between o and 1120m. Despite these differences in elevations, there are similarities in their capabilities to live long, their ectothermal definitions and their perennial vegetarian diet. In a conclusive approach, the survival of these two species largely depends on their abilities to adapt to the changing climatic conditions. Under the guidance of the formulated objective to examine the eminent shifts in habitat for the two species of reptiles, Barrow tries to identify the behavioral and psychological changes adopted by this species as a result of the climate stress. Through these responses and some other mechanisms the reptiles manage to exhibit some differential survival within a certain refugium. C.W. Barrows adopts the following methods and materials in an endeavour to unveil the above mentioned mechanisms and responses. The study area is identified and confined to a 679,585 ha area that includes Joshua Tree National Park and a 10 km buffer that surrounds the Park’s boundary. He also successfully did the niche modeling using the Mahalanobis D2 statistical tool.